Recently, Connecticut College hired Rickabaugh Graphics to redesign the camel and "strengthen the school's overall athletic identity, including the varsity letter". The blog post on Brand New makes fun of the previous camel's goofy smile and proportions. Currently, the camel has a fierce facial expression, like it is ready to win. The camel did not have the strong look that the college was wanting. Rickbaugh Graphics wanted to change the logo to be horizontal instead of vertical and have the camel appear to be in motion. The color also changed to be a darker navy instead of a royal blue. The unification of the logo and image was the goal, and I personally feel like this goal was accomplished. It is so much more visually appealing than the older logo, which was ten years old. The Connecticut College Camels have a 28 team athletic department and finally realized that since it was representing so many, the logo needed some revamping, The blog also said "Granted, the old camel probably surprised in its doofusness, but at least it was a happy camel", this quote made me laugh! I like this change and I feel that the CC and "Connecticut College Camels" needed to be attached to the picture in some way. I also think that this new logo will look so much better on school apparel and merchandise.
The new camel is much better defined and looks a lot fiercer than its predecessor. The interlocking white C's are parallel to the camel's humps, which adds good balance to the logo. The contrast in lettering is also well done.
ReplyDeleteThe old camel definitely looked weak for an athletic team, and was more of just an aestheti pleaser. The new Camel and lettering is strong and the camel's face is fiece, which represents what an athletic team should be. The changes were drastic but relevant.
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