These Scandinavian logos from the 60s and 70s caught my eye recently on logodesignlove.com. The first one, representing Kallemo, is intriguing due to its simplicity. The big, block-style font is not as prevalent as it is today, and the K's color contrasts nicely with the lighter background. The logo does a good job at using blank space to fill the K while creating more open space for the audience's viewing.
The second logo, which includes the initials of J.O. Carlsson, uses a whole mix of strokes and lettering. The C being bold allows it to stand out more, which is presumably done to emphasize the last name, Carlsson. This contrasts nicely with the other letters, which are much lighter. The intersecting lines on the J and O form a nice new pattern. The fact that they are placed in different directions also adds to the contrast. The lack of color gives the logo a more traditional feeling.
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